Incredible Opportunity: Veteran Channel Nine Broadcaster Ben Avery Quits After 16 Years to Enter Politics
After more than a decade and a half in Australian television journalism, veteran Channel Nine broadcaster Ben Avery has officially stepped away from the network, closing a significant chapter in his media career. The respected journalist, who spent 16 years at Nine, has accepted what he describes as an “incredible opportunity”—a surprising and ambitious new role in politics.
The move marks a rare but increasingly visible transition from broadcast journalism to public service, sparking widespread interest across the media, political circles, and among viewers who have followed Avery’s career for years.
As the lines between media, public policy, and politics continue to blur, Avery’s decision highlights broader questions about journalism, trust, influence, and the evolving nature of leadership in Australia.
A Familiar Face Bids Farewell to Channel Nine
For 16 years, Ben Avery was a trusted presence on Channel Nine, earning respect for his professionalism, calm delivery, and deep understanding of complex issues. Whether covering breaking news, political developments, or community-focused stories, Avery built a reputation as a journalist who balanced accuracy with approachability.
His departure was confirmed internally at Nine and later acknowledged publicly, with colleagues describing the decision as both bittersweet and understandable.
“Ben has been an outstanding journalist and colleague. His contribution to Channel Nine over the past 16 years has been immense,” one network insider said.
Avery’s exit underscores how long-term journalists often reach pivotal moments where new challenges become increasingly appealing—especially when they feel they can make a more direct impact.
From Journalism to Politics: A Bold Career Shift
While journalists moving into politics is not entirely new, Avery’s transition has drawn attention because of its unexpected timing and nature.
Rather than entering politics through commentary or advisory roles behind the scenes, Avery has reportedly accepted a formal political role, signaling a serious commitment to public service rather than a symbolic association.
Describing the opportunity, Avery said it was one that aligned strongly with his personal values and long-standing interest in governance, policy, and community engagement.
“This is an incredible opportunity to contribute in a different way,” Avery reportedly told colleagues. “Journalism has been an enormous part of my life, but this role allows me to help shape outcomes, not just report on them.”
Why Journalists Are Increasingly Entering Politics
Avery’s move reflects a broader trend both in Australia and globally. Journalists possess a unique skill set that makes them well-suited for political roles:
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Deep understanding of public policy
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Strong communication skills
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Experience holding power to account
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Ability to engage with diverse audiences
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Crisis management and analytical thinking
Years spent questioning politicians, analyzing legislation, and interpreting public sentiment often leave journalists with a strong sense of how systems work—and where they fail.
For some, the transition becomes a natural evolution rather than a radical shift.
Ben Avery’s Legacy at Channel Nine
During his 16-year tenure at Channel Nine, Ben Avery witnessed—and adapted to—dramatic changes in the media landscape.
Key highlights of his career include:
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Covering multiple federal and state elections
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Reporting on major national and international events
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Navigating the shift from traditional broadcasting to digital-first journalism
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Maintaining credibility in an era of declining trust in media
Colleagues describe Avery as a mentor to younger journalists and a steady presence in fast-paced newsroom environments.
“He was the kind of journalist who cared deeply about getting it right,” a former producer said. “Accuracy mattered to him as much as speed.”
The Ethics Question: Journalism vs Politics
Whenever a journalist crosses into politics, questions inevitably arise about impartiality, conflicts of interest, and public trust.
Critics argue that such moves risk reinforcing perceptions that journalists harbor political ambitions or biases. Supporters, however, counter that journalism often inspires public service—and that transparency is key.
In Avery’s case, his decision to resign fully from Channel Nine before taking up the political role has been viewed as a responsible and ethical step, clearly separating his media career from his political future.
Media ethics experts note that clear boundaries help preserve trust on both sides.
What Role Will Ben Avery Play in Politics?
While full details of Avery’s political position are still emerging, early indications suggest the role will involve strategic communication, policy development, or public engagement—areas where his media expertise would be invaluable.
Such roles often include:
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Advising political leaders on public messaging
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Translating complex policies into accessible language
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Engaging with media and stakeholders
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Supporting legislative or reform initiatives
Regardless of the exact position, Avery’s appointment signals confidence in his ability to navigate high-pressure environments and public scrutiny.
Reactions From the Media Industry
The announcement of Avery’s departure triggered an outpouring of reactions from journalists, commentators, and viewers.
Many colleagues praised his courage to step outside his comfort zone after nearly two decades in one profession.
“It takes guts to leave a stable, respected role and try something completely different,” one senior journalist noted.
Others highlighted how Avery’s move reflects changing career expectations in modern media, where lifelong newsroom careers are becoming increasingly rare.
The Changing Face of Media Careers
Ben Avery’s decision comes at a time when journalism itself is undergoing profound transformation.
Key pressures include:
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Shrinking newsrooms
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Increased digital workloads
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Constant public scrutiny
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Financial and structural uncertainty
For veteran journalists, politics, communications, and public policy roles often offer:
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Greater long-term stability
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Direct influence on outcomes
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New intellectual challenges
Avery’s move may encourage other senior journalists to consider alternative paths beyond traditional broadcasting.
What This Means for Channel Nine
For Channel Nine, Avery’s departure represents both a loss and an opportunity.
While losing an experienced broadcaster is never easy, the network continues to invest in emerging talent and digital innovation. Nine has faced similar transitions in recent years as veteran journalists retire or explore new careers.
Industry analysts note that such departures are part of a broader generational shift rather than a sign of instability.
Public Trust and Accountability in Avery’s New Role
One of the most interesting aspects of Avery’s move will be how he applies journalistic principles—such as transparency, accountability, and evidence-based reasoning—within a political environment.
Former journalists often bring a heightened awareness of:
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Media scrutiny
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Public expectations
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Ethical communication
If applied effectively, these qualities can strengthen political institutions rather than undermine them.
A Risk Worth Taking?
Every major career transition carries risk, particularly one that places a former journalist into the politically charged arena of public service.
Avery will face:
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Intense scrutiny from former peers
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Public skepticism
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High expectations to perform
Yet supporters argue that risk is often the price of meaningful change.
“You don’t make a difference by staying comfortable,” one political commentator observed.
A Broader Cultural Moment
Avery’s shift also reflects a broader cultural moment where expertise is being re-evaluated.
In an era of misinformation and political polarization, individuals who understand both media dynamics and policy realities may be uniquely positioned to bridge divides.
His career path suggests that journalism and politics need not exist in opposition—but can, in some cases, inform each other constructively.
What Comes Next for Ben Avery?
As he steps into his new political role, Avery begins a chapter that will test his adaptability, resilience, and values.
While his future impact remains to be seen, one thing is clear: his decision has already sparked conversation about the evolving relationship between media and politics in Australia.
Whether he thrives or struggles, his move will likely be studied as a case example for years to come.
Conclusion: From Reporting Power to Shaping It
Ben Avery’s departure from Channel Nine after 16 years marks the end of an era—but also the beginning of a bold new journey.
By trading the role of observer for that of participant, Avery joins a small but growing group of journalists who believe that public service offers a different, perhaps deeper, way to contribute to society.
Calling it an “incredible opportunity,” Avery has embraced uncertainty in pursuit of impact. In doing so, he has reminded audiences that careers—like democracy itself—are always evolving.
Whether behind a camera or within the halls of politics, the challenge remains the same: to serve the public interest with integrity.